Senior marketing leadership for companies ready to grow.
Growth Catalyst gives you an experienced B2B marketing executive on a fractional basis. We build the strategy, the pipeline engine, and the reporting that connects marketing to revenue, without the cost of a full-time hire.
What fractional marketing leadership covers
Built for founder-led, PE-backed, and growing companies that need senior marketing direction now, and aren't ready for (or don't need) a full-time CMO.
Fractional marketing leadership
A hands-on executive who owns the marketing plan, budget, and results. I lead your team, agencies, and freelancers, and work alongside your founders, sales, and product leaders.
Demand generation
Full-funnel programs across paid media, SEO, content, email, ABM, events, and partner channels, built to produce qualified pipeline and not just traffic.
Go-to-market strategy
Clear ideal customer profile, positioning, and messaging, plus launch plans for new products and markets, including product-led growth motions.
Marketing operations and measurement
The right tech stack (HubSpot, Salesforce, and more), lead management, attribution, and dashboards so you know what's working and where to invest next.
Results from leading marketing at B2B software companies
A track record of building marketing engines that scale, from lean startups to PE-backed enterprises.
- 65% ARR growthOnePlan
Built a full-funnel demand engine for a PE-backed SaaS company, growing ARR from $15M to $25M and generating $40M in annual pipeline on a $1.5M budget.
- $132M to $300MNAVEX
Led demand generation and marketing operations as revenue more than doubled. Marketing sourced 56% of bookings and MQL-to-SQL conversion rose from 39% to 62%.
- 40% growth, 2x MQLsBigleaf Networks
Built demand generation from the ground up for an SMB-focused, VC-backed company, with revenue growing from $10M to $20M.
- 3x MQLs, 400% more trafficKloudGin
Built the team and tech stack for a Series A company, delivering $6M in pipeline across partner and direct sales channels.
Tanya Stricker, founder
I've spent 15+ years building marketing for early and mid-stage SaaS, product-led growth, and professional services companies, as a VP of Marketing and as a demand generation leader. I've worked directly with founders to define the customer, sharpen the message, and build teams that deliver predictable growth.
Growth Catalyst is how I bring that experience to a wider set of companies. You get a senior operator who is accountable for results, with the flexibility of a part-time engagement.
I'm also a conference speaker and hold an MBA (magna cum laude) from the University of Phoenix.
- 15+ years in B2B marketing
- Teams of up to 8 led, from startup to enterprise
- HubSpot, Marketo, Salesforce, GA4, and WordPress
- Former VP of Marketing at OnePlan and KloudGin
- Based in the Portland, Oregon area, working with clients remotely
Frequently asked questions
Straight answers to what companies ask before hiring a fractional marketing leader.
What is fractional marketing leadership?
It's a senior marketing executive, such as a fractional CMO or VP of Marketing, who leads your marketing part-time. You get the strategy, team leadership, and accountability of an executive hire without the full-time salary and overhead.
How is it different from hiring a full-time CMO or an agency?
A full-time CMO is a larger, ongoing commitment. An agency executes campaigns but usually doesn't own your strategy or answer for pipeline. A fractional leader sets the plan, manages your team and agencies, and is responsible for results, at a flexible level of time and cost.
Who is a good fit?
Founder-led, PE-backed, and growing B2B companies that need to build or fix their marketing engine: no marketing leader yet, a team without direction, or a plan that isn't producing pipeline.
What does an engagement look like?
It starts with a review of your customers, funnel, data, and tech stack. From there we agree on priorities and goals, then I lead execution and report on pipeline and revenue impact. Scope and time commitment are set to fit your stage and goals.
How much does it cost?
Pricing depends on scope and the time you need each week or month. It is typically a fraction of the cost of a full-time marketing executive. Book an intro call and I'll give you a clear proposal.
Can you work with our existing team and agencies?
Yes. I lead and coach in-house marketers, direct agencies and freelancers, and align marketing with your sales and product teams.
Let's talk about your growth goals
Tell me where your business is today and where you want it to go. We'll discuss whether fractional marketing leadership is the right fit.